The Love for the things we do.

Sunny Friday afternoon, i was picking up my friend Chris Park from his warehouse, we were going to check out a place where he can get his sweet jeans washed. After dropping of the samples and legs we were back on our way. The 101 was heavy and it was hot out. waiting for traffic to move we started talking about why we loved jeans and what we wanted to do with our brands (if i ever started mine, which i am) who we wanted to target. Knowing your target market is the key to having a successful brand and really i didn't know what to say at first, but after thinking about it i told him i wanted everyone to be a part of the target, I'm the kind of person the kind of person that if you them a target they will shoot aimlessly hitting other things and including that target. see i believe in community and bring everyone together and involved. i want to make a little something for everyone. There are many fits and style, why not make them all? i want everyone to see the art behind the clothing on the clothing, and maybe learn a little something about community, that is maybe why i love Arts District Downtown, because everyone is so friendly. Chris and I Agreed on that sense and also on the Fact that you have to do what you love because you love it not because you need to make money of from it, He says he has had people come in and ask him why he designs so much, that he should just pay someone to do it and make money off of that, its not about the money my friends, its about being proud of what you do and being happy by making others happy too. now with these troubled times. everything being so expensive, brands that took advantage of people by selling them jeans for 300 dollars are now staring right at karma, businesses falling left to right. everyone is looking for a premium and affordable jean and we are here to make them for you. hopefully we can bring different cultures together; punkrockers, hiphopers, skaters, cowboys, surfers and all. COMMUNITY, Love what you do.